22/06/30 Blog
【Masa’s Blog】vol.1 What we have to do for improvement the social status of pets(A’ALDA CEO Masamichi Okuda)

※This article is also available as a podcast on Spotify, Apple Podcasts, Google Podcasts, Amazon Music and Anchor.(Japanese ONLY).

Pets are our family. I think most of us agree that.

Actually, the number of pets is greater than the number of children under 15 age.

Unfortunately, we hardly get the experience with pets without stress free such as going to restaurant, work at the office etc.

In fact, our clients and my friends often say that they want to go to cafe with their pets, get on the public transportation with their pets, and playing in the park freely with their pets.

However I feel like that there are many people who don’t understand the ruled and morales to live with their pets.

Recently I sometimes hear that there are some places where we are prohibited to play with our pets on the beach and to enter the park. Because some pets owners act terribly like ignoring their manure, and they free their dog in the place where they cannot free their pets in the rules.

We have to think of people who don’t have pets and who are not good at pets, in order to have many people acknowledge pets as not only member of small pet community but member of society.

I think that all pets owner should learn the rules and manners of pets like compulsory education for children. We should have responsibility and obligations for our precious family pets.

Unless every pet owners raise their cousciousness about pets, it would be impossible to improve the social status of pets.

But in fact, when I first lived with my family pet, I had no idea what to do. I poured a lot of love, but when I think about it now, it’s just a human ego, and I couldn’t really think of my family pet. I would like to know and practice the minimum knowledge and rules such as weight management and education at an earlier stage. My pet life is much richer.

I also have been learning a lot of things to enrich the quality of our pets life everyday. And I often notice new tips and awareness of our pets.

There are not only answer for the education between pets owners and pets same as human children’’s education. It is important to aim for the best lifestyle with pets that suits us.

There are only limted national qualification in pet industry now, so the advice and recommendation from Vets and AHT that have a lot of knowledges about pets are essential to raise our consciousness.

We would like to contribute as a company and individual to improve the status of pets so that as many people and pets as possible can live happily because we have been operating the animal hospital groups in Asia.


・Pet to Partner – From member of family to member of society.


・To create the most innovative Animal Health Tech Company.


・Think As One, Treat As One.

Our ambition is to create a world
where human and pets live with each other,
help each other, love each other, and trust each other.
We strive to bring happiness to both human and pets with our truehearted passion and through the cutting-edge veterinary technology from all around the world.

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