22/07/04 Information
Head Veterinarian, DCC Animal Hospital, India, Dr. Vinod Sharma comments on increase in demand for Labrador breed thanks to the recent Kannada language film 777 Charlie

The film 777 Charlie touches upon the issue of unethical breeding and puppy mills and the effect they have on the health and well-being of these dogs. This is not the first time that a breed has seen a significant rise in its demand after being featured in a film or show. From the pug in the Hutch (Vodafone) advertisement to the bullmastiff ‘Pluto Mehra’ in ‘Dil Dhadakne Do’ (popular Indian Bollywood film) and now the Labrador ‘Charlie’ – pop culture has often made certain breeds popular, leading to a sudden rise in demand

Dr. Vinod Sharma, Head Veterinary Services, DCC Animal Hospital shared his expert opinion in interest of the dogs and breeding conditions. Delhi Times, India’s leading newspaper did a cover story on this. His views not only educate people of the damaging effects of such inspired high demands for a breed but take their attention towards pet’s health in the long run and the commitment as pet parents they must be up for cause it’s a life they’re raising. Good living conditions and health is something that must be thought through.

❖ The Article URL: Experts on obsession with on-screen dogs: See the bond, not the breed

❖ About The Times of India

The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest selling English-language daily in the world.

❖ About DCC Animal Hospital, India

DCC Animal Hospital, located in New Delhi and Gurgaon, India is focused on reducing the gap between pets and vets ensuring they have access to global standards of veterinary care. DCC also offers boarding, day-care & grooming services.
A multispecialty hospital with advanced equipment & skilled doctors practicing global standards of veterinary. Focused on bringing together best in technology and services making lives of pets better. Committed to the mission : Think as One, Treat as One!

❖ About A’ALDA Pte. Ltd.

A’ALDA is an Animal Health Tech company that redefines customer’s experience, and achieves continuous growth by leveraging technology in the pet healthcare industry. Its purpose is “Pet to Partner – From member of family to member of society.”, encompassing the company’s vision to create the most innovative Animal Health Tech company. A’ALDA is developing multiple pet businesses, including a veterinary hospital business in Asian countries.

Company Name : A’ALDA Pte. Ltd,.
Headquarter : 8 Temasek Boulevard #35-02A, Suntec Tower Three, Singapore (038988)
Foundation : April 2019
Managing Director : Masamichi Okuda
Corporate Site:

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