22/07/14 Blog
【Masa’s Blog】vol.3 Redefining the animal hospital (A’ALDA CEO Masamichi Okuda)

※This article is also available as a podcast on Spotify , Apple Podcasts , Google Podcast, Amazon Music and Anchor.(Japanese ONLY).

When I speak with various vets, I feel that the role of animal hospitals has changed dramatically over the past 30-50 years. With the evolution of technology and changes in the relationship between people and pets (cultural changes), the meaning of animal hospitals to exit has also changed dramatically.

We go to animal hospitals when our pets become sick. I think that almost no one likes to go to animal hospitals. From the pet’s point of view, it is stressful to drive in an unfamiliar car when it is in pain or feeling bad, to be touched all over its body by a stranger, and to be examined by a large machine that it has never seen before. I have often seen pets who do not like animal hospitals and resist desperately at the door.

The role of a conventional animal hospital has centered on “returning a pet’s health condition to zero when it is more biased in a negative direction than usual. The task of returning a negative value to zero is a profound one. If the normal physical condition is 100, the difficulty level of returning 20 to 100 differs from returning 80 to 100. Many animal hospitals now emphasize the importance of early detection and offer regular health checkups and other services as part of their menu.

We want to focus on early detection and preventive medicine, turning 100 into 120 or keeping 100 over. However, I think many people don’t go to hospitals for preventative care so that they are in good health because it is too much of a hassle. First of all, I think it is necessary to change animal hospitals into “fun places” and “places where pets are happy to go.

The purpose of animal clinics is to protect the health of pets. Still, suppose we dig deeper into the question of why it is necessary to protect the health of pets. In that case, I think we can arrive at “to keep people and pets happy. However, to “keep people and pets happy” cannot be achieved only from a veterinary approach. It is essential to collaborate with trainers who are knowledgeable about animal behavior, trimmers who are knowledgeable about beauty, and staff who can empathize with the feelings of pet owners.

We operate a facility called Dyplus in Nishi-Azabu to pursue one ideal type. This facility has veterinarians, trainers, physical therapists, and trimmers.

And they only assert their own standpoints, they all work toward the common goal of “achieving happiness for people and pets. All of the dogs that come to our facility go into the facility with their tails wagging in full swing and with the biggest smiles on their faces. In some cases, the veterinarians and trainers have detected discomfort in the gait posture (changes) of the dogs that come to the kindergarten every week, leading to early detection and treatment.

We want to make Dyplus a Second Place and Third Place for pets. We want to make it a place where pets spend the most time next to their homes, where they can refresh themselves and create new interactions.

We believe that pet owners and pets enjoy coming to our facility each week ,we are able to provide preventative care as a result. We want more people and pets to come and we will do our best to provide more new customer experiences, and we hope to expand Dyplus throughout Japan.


・Pet to Partner – From member of family to member of society.


・To create the most innovative Animal Health Tech Company.


・Think As One, Treat As One.

Our ambition is to create a world
where human and pets live with each other,
help each other, love each other, and trust each other.
We strive to bring happiness to both human and pets with our truehearted passion and through the cutting-edge veterinary technology from all around the world.

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