22/09/01 Blog
【Masa’s Blog】vol.10 We Humans, are not a Resource but a Source (A’ALDA CEO Masamichi Okuda)

※This article is also available as a podcast on Spotify , Apple Podcasts , Google Podcast, Amazon Music and Anchor (Japanese ONLY).

I recently read the book, and there was a phrase that impressed me very much.

“People are not a Resource, but a Source.”

People are the source of the company and the driving force that creates the culture, builds the business, and makes purpose a reality. And each person has their own unique wishes and dreams. We work to realize them.

As I wrote in a previous blog, excitement always comes from people. Therefore, we aim to create an environment where people can create value that only they can create by utilizing technology.

However, building efficient operations with technology does not essentially change anything. What is important is not to lump employees together as “human resources,” but to view them as individuals who work together in pursuit of a common purpose and to create a culture of respect.

It is meaningless to create a company’s purpose as a term simply. No matter how noble the company’s corporate mission we make, if we couldn’t connect that to the passions of every employee, it would never be able to arouse the passion of all employees.

We will create a corporate culture and environment in which all employees can work with passion.


・Pet to Partner – From member of family to member of society.


・To create the most innovative Animal Health Tech Company.


・Think As One, Treat As One.

Our ambition is to create a world
where human and pets live with each other,
help each other, love each other, and trust each other.
We strive to bring happiness to both human and pets with our truehearted passion and through the cutting-edge veterinary technology from all around the world.

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