23/05/15 Press Release
Frank Pei, becomes an CGO to A’ALDA

A’ALDA Pte. Ltd, (Singapore, CEO: Masamichi Okuda), an animal health tech company that hold “Pet to Partner – From member of family to member of society” as purpose aims to transform the health and lifestyle of pets as partners and realize the happiness of people and animals, is pleased to announce that Mr. Frank Pei has been appointed as CGO.


Frank Pei joined A’alda in April 2023 and serves as its Chief Global Officer. Frank brings two decades of experiences in corporate finance and strategy in Asia and Europe, and was previously a managing director at the investment banking division of Goldman Sachs. He holds a Master of Science degree in Business from Norwegian School of Economics.

My wife and I adopted a newly born toy poodle called Vanilla from Chiba two years ago when we were expecting our daughter. Ever since the day our daughter was born, Vanilla showed a strong interest in her and behaved like a caring elder sister. It is heart-warming to observe that they are getting more and more emotionally attached to each other as they grow up together. The “Pet to Partner” purpose of A’alda is something I identify with, and I think there is a lot we can do together to fulfill that mission statement.

・Joined A’alda as CGO in April 2023
・Founded Ala House, a jazz-themed bar chain in Beijing in 2017
・Worked at various investment banks including Lehman Brothers and Goldman Sachs in Hong Kong and Beijing in 2006-2017
・Worked at McKinsey & Co. in Oslo, Amsterdam and Shanghai in 1998-2004
・Holds a Master of Science degree in Business from Norwegian School of Economics

■ About A’ALDA Pte. Ltd.
A’ALDA is an Animal Health Tech company that redefines customer’s experience, and achieves incremental tremendous growth by leveraging technology in the pet healthcare industry. Its purpose is “Pet to Partner – From member of family to member of society.”, encompassing the company’s vision to create the most innovative Animal Health Tech company. A’ALDA is developing multiple pet businesses, including a veterinary hospital business in Asian countries.

【Global Headquarter】
Company Name : A’ALDA Pte. Ltd,.
Headquarter : 8 Temasek Boulevard #35-02A, Suntec Tower Three, Singapore (038988)
Foundation : April 2019
Managing Director : Masamichi Okuda
Corporate Site:

【Japan Branch】
Company Name :A’alda Japan KK
Address : PORT ONE SHIMBASHI 3F, 6-11-8 Shinbashi, Minato-ku, Tokyo 105-0004 Japan
Foundation : July 2020
Managing Director : Kenta Tanaka, CEO:Yu Saihara
Corporate Site:

■ Contact information for the press
A’ALDA Pte. Ltd,. Press Room
Contact form:

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