22/09/29 Blog
【Masa’s Blog】vol.14 Pet to Partner (A’ALDA CEO Masamichi Okuda)

※This article is also available as a podcast on Spotify , Apple Podcasts , Google Podcast , Amazon Music and Anchor ) (Japanese ONLY).

Today, I would like to reiterate our purpose of A’ALDA, “Pet to Partner.”

In Japanese, “Pet to Partner – From member of family to member of society.” means “to create a society where people and pets can live happily together.

Most people who live with their pets consider them “family members.” And the survey said that 59% of pet owners also believe their pets to be family members.

※Source: 「ペットも家族の一員だと思う」:59.0%|博報堂生活総研「生活定点1992-2020」調査(Japanese Site)

The culture of “pets = family” is becoming commonplace within the community of people who live with pets. However, it is also necessary for people who do not live with pets to view pets as our family.

Currently, pets are legally treated as objects. Of course, it is difficult to change the law immediately. However, unless the concept of “pets = objects” is modified, it will be challenging to realize the society we aim for. We do not want just to change the law; we want to establish the concept of “pets = family and partners” as a social implementation through our business development.

By collaborating with companies and organizations in the pet and non-pet industries, I want to realize a society where people and pets can live happily together in the true sense of the word.

We will connect sick pets with veterinarians who specialize in saving them, suggest recommended pet food based on the pet’s biometric information and past medical history, allow pets to ride in cabs to veterinary hospitals, and allow pets to stay at hotels with us.

I want to create a world where people and pets can live happily together and realize a wonderful pet life that will be unforgettable for a lifetime.


・Pet to Partner – From member of family to member of society.


・To create the most innovative Animal Health Tech Company.


・Think As One, Treat As One.

Our ambition is to create a world
where human and pets live with each other,
help each other, love each other, and trust each other.
We strive to bring happiness to both human and pets with our truehearted passion and through the cutting-edge veterinary technology from all around the world.

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